User acquisition from day-trading mindset to real long-term customer ROI


Learn why apps are top brands’ customer touchpoint of choice, considering time spent, personalization, engagement, and retention. The app ecosystem is changing. App discovery and user acquisition are problematic with all-time high levels of noise, fraud, and limited reach — 10% of mobile ads result in installs, 50% of mobile users do not download new apps. This panel will explore how to reach and acquire quality mobile users for long-term ROI.


•Moderator: Adam Lovallo, Cofounder,
•Matt Tubergen, EVP, Digital Turbine Media
•Ryan Bruss, Sr Mgr, Growth Marketing Homeaway
•Amanda Carvell, Digital Marketing Manager, RetailMeNot
•David McKie, Director, Business Development, Yelp



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