Tag Archives: influencer marketing

The Power and Pitfalls of Mobile Game Influencers

  By Josh Burns, Founder, DigitalDevConnect   Influencer marketing strategies done right help smaller companies contend with games supported by bigger budgets in a competitive landscape. But success is not guaranteed. Influencers as a marketing strategy is more popular than ever, especially in the mobile gaming space. For small- and mid-sized companies with small- and […]

A lesson from PewDiePie: the pitfalls of influencer marketing

  The world’s most popular YouTube star is in a reputational free-fall after a series of anti-Semitic videos recorded in January were uncovered by the Wall Street Journal.   Felix Kjellberg, known on YouTube as PewDiePie, has more than 53 million subscribers. He has amassed a huge following making videos featuring his own brand of irreverent […]