Orchestrating engagement

Successful mobile brands are unifying digital data, acting on engagement analytics, and orchestrating interactions to meet their customers’ goals and needs. We’ll share three tips on how to get started with orchestration, and things to keep in mind as you design omnichannel experiences, starting with mobile.
•Moderator: Alyssa Meritt, Head of Strategic Consulting, Urban Airship
•James Meeks, Head of Mobile, eBay
•Angela Hawkins, Senior Manager, Digital Marketing, Under Armour
•Fabien-Pierre Nicolas, Head of US Marketing, Smart News



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