App Marketing Imagination Delivers Future Fortunes | MWCA18 Recap

MWCA18


 

App and game marketers from around the world continue to thrive in an age of wild ideas and larger-than-life goals so daring that they first emerge impossible. On September 14th, the smartest minds in mobile gathered at one place — Mobile World Congress Americas in Los Angeles — to prepare for not-so-distant future through a morning of education and networking.
 

During this year’s event, we explored a variety of topics such as AR-focused gaming, fintech, disruptive entertainment, and more.

 

RIGHT TIME, RIGHT MESSAGE

For our first session of the day, Louis Tanguay from App Growth Summit led a discussion on how growth teams are using creative and content to deliver relevancy to their users. They covered how the present and future of engagement is playing out in paid and organic acquisition as well as suggesting how their brands are driving growth.

 

BECOMING A MOBILE CHAMPION: A DATA-DRIVEN APPROACH TO BRIDGING THE WEB-TO-APP GAP

Today’s brands are expected to create innovative mobile strategies that compete with leading companies like Lyft, Nike, and Netflix. Mada Seghete from Branch joins Adam Sand on stage to discuss how mobile champions drive revenue and master their data to bridge the gap between mobile websites and native apps.

 

UNPACKING THE POWER OF AUTOMATION

Our friends at Google (and their partners) lead the next session about the power of automation. The group discusses Universal App Campaigns and how mobile marketers must shift the way they optimize an automated advertising solution to drive success.

 

BUILDING CUSTOMER-CENTRIC MOBILE EXPERIENCES FOR THE FUTURE

Right before the coffee break, Richard Sgro from mParticle talks about how mobile is at the center of customer experience, and thus, your mobile strategy. He then suggests that rather than focusing on competitors or short-term KPIs, brands need to become customer-obsessed and deliver seamless, personalized customer experiences every time, across every device.

 

HOW TO MAKE YOUR MOBILE STRATEGY THE GOAT (GREATEST OF ALL TIME)

After attendees had a chance to mingle, LeanPlum and GOAT joined the stage to explain how they leverage different marketing channels and data to create seamless engagement with users. They covered how to identify critical milestones in the customer lifecycle to optimize the brand experience, keep users coming back, convert more often, and create greater lifetime value.

 

BUILDING TRUST IN MOBILE ADVERTISING USING AI AND MACHINE LEARNING

During this next presentation, InMobi explains how artificial intelligence and machine learning can be used to tackle fraud in the age of increased mobile usage. These technologies, as Rajiv Bhat explains, are playing a timely role in combating fraud while protecting user experience and privacy.

 

STATE OF THE APP ECONOMY

For the final presentation of the day, Eric Seufert of N3TWORK and Mobile Dev Memo fame discusses the current state of the App Economy. He outlines three mobile marketing tactics that practitioners should be aware and how app marketers should approach 2019.

 
 

The Mobile Growth House is a traveling show that hosts mobile thought leadership events at SXSW, MWCA, and more. For more information, please check out The Mobile Growth House website.

 

 


 
 

A TMGA newbie, Shannon leads the company’s strategic communication efforts. Shannon got her mobile industry start at Bottle Rocket in 2015. Since her marketing debut in 2012, she has become a published author, communications expert, and more.

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