The Mobile Growth House @ MWCA ’18 – September 14th

App Marketing Imagination Delivers Future Fortunes

LA Convention Center | September 14, 2018

Presented By

What You Missed

App and game marketers continue to thrive in an age of wild ideas and larger-than-life goals so daring that they first emerge impossible. But these seemingly quantum leaps will look commonplace with the benefit of hindsight in a not-so-distant future. This audacious horizon belongs to those app marketers who prepare for it now. So join us for a morning of education and networking with your peers who are solving our greatest challenges when our best no longer works, failing forward, and displaying the guts needed to win the day tomorrow and beyond. Supercharge your app marketing imagination with case studies and best practices in AR-focused gaming, fintech, disruptive entertainment, and more.

Agenda

8:30am

Networking Coffee & Breakfast

9:00am

Right Time, Right Message

How growth teams are using creative and content to deliver relevancy to their users. We will discuss how this is playing out in paid and organic acquisition as well as engagement. Hear from top growth marketers about what they are doing today and what we can expect in the future.

    •  • Louis Tanguay, Managing Director & Founder, App Growth Experts
    •  • Dean Cohn, Client Strategy, TMGA
    •  • Brian Schmidt, Director of CRM, Growth & Retention, Fender Music Instruments
    •  • Stephanie Liu, Founder, Life You Love

9:30am

Becoming a Mobile Champion: A Data-Driven Approach to Bridging the Web-To-App Gap

Today’s brands are expected to create innovative mobile strategies that compete with leading companies like Lyft, Nike, and Netflix. Developing cross-channel and cross-platform experiences to deliver seamless journeys is essential to a company’s success. Join Branch as we discuss how mobile champions drive revenue and master their data to bridge the gap between mobile websites and native apps.

      •  • Mada Seghete, Co-founder, Branch
      •  • Adam Sand, CEO, Shopkick

10:00am

Unpacking the Power of Automation

With the launch of Universal App Campaigns, mobile marketers must shift the way they optimize an automated advertising solution. Join Google and our partners as we unpack best practices and the skills needed to drive success.

        •  • Brandon Lau, Partnerships Development Manager, Google
        •  • Alex Pan, Director, Performance Marketing, Seriously Digital Entertainment
        •  • Shaan Rupani, Growth, Fair.com

10:30am

Building customer-centric mobile experiences for the future

Mobile is at the center of customer experience, making it only fitting that the customer needs to be at the center of your mobile strategy. Rather than focusing on competitors or short-term KPIs, brands need to become customer-obsessed and deliver seamless, personalized customer experiences every time, across every device. During this session, we’ll cover the five steps brands like Lilly Pulitzer, Jet, SeatGeek, and Via have taken to put customers at the center of their mobile development strategy and build customer relationships that last.

          •  • Richard Sgro, Vice President, North American Sales, mParticle

10:45am

Networking Coffee Break

11:00am

How to Make Your Mobile Strategy the GOAT (Greatest of All Time)

Driving long-term value is an important KPI for any successful app, yet few have found the secret formula to perfecting it. Join GOAT — the leading marketplace to buy and sell authentic sneakers — to learn how they leverage different marketing channels and data to create seamless engagement with users. You’ll discover how to identify key milestones in the customer lifecycle to optimize the brand experience, keep users coming back, convert more often, and create greater lifetime value.

            •  • Caitlin Denham-Swanson, Global Director of Field Marketing at Leanplum
            •  • Mike Phu, Director of Growth at GOAT

11:25am

Building Trust in Mobile Advertising Using AI and Machine Learning

Mobile usage has exploded in recent years, as has the mobile advertising market. This, unfortunately, has put mobile advertising directly in the crosshairs of fraudsters. Artificial intelligence and machine learning technologies are playing a timely role in combating fraud while protecting user experience and privacy. This talk will present how artificial intelligence and machine learning can be used to tackle fraud in mobile advertising.

              •  • Rajiv Bhat, SVP, Data Sciences and Marketplace at InMobi

11:40am

State of the App Economy

This presentation will discuss the current state of the App Economy from a marketing standpoint and outlines 3 mobile marketing tactics that practitioners should be aware of as we approach 2019.

                •  • Eric Seufert, Platform at N3TWORK

Speaker Spotlight

Louis Tanguay

Brian Schmidt

Stephanie Liu

Mada Seghete

Adam Sand

Brandon Lau

Alex Pan

Shaan Rupani

Richard Sgro

Caitlin Denham-Swanson

Mike Phu

Eric Seufert

Are you a thought leader interested in joining the rank?

We’re always looking for new thought leadership from brands that have a great story to share.

Attendees included

Check out a few sessions from this event

RIGHT TIME, RIGHT MESSAGE

How growth teams are using creative and content to deliver relevancy to their users. We will discuss how this is playing out in paid and organic acquisition as well as engagement. Hear from top growth marketers about what they are doing today and what we can expect in the future.

UNPACKING THE POWER OF AUTOMATION

With the launch of Universal App Campaigns, mobile marketers must shift the way they optimize an automated advertising solution. Join Google and our partners as we unpack best practices and the skills needed to drive success.

BECOMING A MOBILE CHAMPION

Today’s brands are expected to create innovative mobile strategies that compete with leading companies like Lyft, Nike, and Netflix. Join Branch as we discuss how mobile champions drive revenue and master their data to bridge the gap between mobile websites and native apps.

STATE OF THE APP ECONOMY

This presentation will discuss the current state of the App Economy from a marketing standpoint and outlines 3 mobile marketing tactics that practitioners should be aware of as we approach 2019.

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