Aha Moments in App Marketing
LA Convention Center | September 14, 2017
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Check out a few sessions from this event
How to Get Facebook Users to Install Your App
Enhance. Empower. Employ. These are the key elements to running a successful mobile app install campaign on Facebook. In this session, we will talk about how content is queen on Facebook, the simple steps needed to vastly improve overall performance via content. We will also discuss the importance of ensuring that the user always feels in control and the techniques needed to convince users to take in-app actions.
How Product-Led Companies are Taking Over the World
The role of product teams has transformed. They are now responsible for creating loyal customers. PM is the new GM. Apart from setting direction, product teams are now also taking over functions like marketing, customer support, and revenue operations. Great product teams are removing every point of friction in transactions and customer operations.
What's Driving Mobile Growth Today? Tips & Trends from Top Brands
With new ideas, tools, and hacks for mobile growth popping up all day every day, it’s easy to get overwhelmed. In this panel, we’ll talk about the new (and tried and true) tactics, analytics and tech mobile growth leaders are focusing on, including user acquisition, customer experience, engagement, and retention, as well as new ideas and channels for innovation and growth.
Machine Learning for Mobile Marketing
The technologies and new channels for reaching users in mobile have evolved at breakneck speed, but the marketing tools have struggled to keep pace. In this talk, we will focus on how machine learning can provide marketers with dynamic out-of-the-box models to predict and prescribe the optimal marketing strategies along with forecasting estimates on ROI broken down by the marketing channels of choice.