The Mobile Growth House @ MWCA ’17 – September 14th

Aha Moments in App Marketing

LA Convention Center | September 14, 2017

Presented By

Agenda

8:30am

Networking Coffee & Breakfast

9:00am

How to Get Facebook Users to Install Your App

Enhance. Empower. Employ. These are the key elements to running a successful mobile app install campaign on Facebook. In this session, we will talk about how content is queen on Facebook, the simple steps needed to vastly improve overall performance via content. We will also discuss the importance of ensuring that the user always feels in control and the techniques needed to convince users to take in-app actions. Lastly, we will chat about how to find success by leveraging all the of tools that Facebook has developed to reach your true target audience.

    •  • Adam Lovallo, Cofounder, Grow.co
    •  • James Peng, Head of Mobile & Social Acquisition, Match Group
    •  • Kevin Young, Senior Manager, User Acquisition, KIXEYE
    •  • Meghana Muppidi, Associate Growth Manager, Poshmark

9:30am

How Product-Led Companies are Taking Over the World

The role of product teams has transformed. They are now responsible for creating loyal customers. PM is the new GM. Apart from setting direction, product teams are now also taking over functions like marketing, customer support, and revenue operations. Great product teams are removing every point of friction in transactions and customer operations. This is possible thanks to the zetabytes of data being generated by customers as they interact with products. Now more than ever, product leaders need to enable democratic access to behavioral insights from this data across their organization to speed up decision-making and be successful.

      •  • Sandhya Hegde, Director of Product, Amplitude
      •  • Katherine Kornas, Group Product Manager, Pandora

10:00am

Seven Lessons from the 7 Kingdoms: What Growth Marketers Can Learn from Game of Thrones

Red witches and three-eyed ravens aren’t the only ones who can have big visions. As a growth marketer, you’re tasked every day with understanding diverse customer journeys and unmasking the forces that drive them — all in a highly volatile environment, with many unknowable unknowns. What can the people of Westeros teach us about acquiring and retaining mobile users and maximizing their lifetime value? It turns out a great deal.

        •  • David Spitz, CMO, mParticle

10:15am

Networking Coffee Break

10:30am

What’s Driving Mobile Growth Today? Tips & Trends from Top Brands

With new ideas, tools, and hacks for mobile growth popping up all day every day, it’s easy to get overwhelmed. In this panel, we’ll talk about the new (and tried and true) tactics, analytics and tech mobile growth leaders are focusing on, including user acquisition, customer experience, engagement, and retention, as well as new ideas and channels for innovation and growth. You’ll come away with a better understanding of what’s working in mobile marketing today, and dozens of ideas you can put to work in your own mobile strategy.

          •  • Alyssa Meritt, Head of Strategic Consulting, Urban Airship
          •  • Lisa Ajdini, Director, Mobile Strategy, Caesars Entertainment
          •  • Shannon McKenzie – Director, Product Development, NBC Sports

11:00am

A Study of Cross-Platform Mobile Experiences

Hear from the Director of Sales at Branch how one of the most popular hospitality companies has created a smooth user experience on mobile.

11:30am

Machine Learning for Mobile Marketing

The technologies and new channels for reaching users in mobile have evolved at breakneck speed, but the marketing tools have struggled to keep pace. In this talk, we will focus on how machine learning can provide marketers with dynamic out-of-the-box models to predict and prescribe the optimal marketing strategies along with forecasting estimates on ROI broken down by the marketing channels of choice.

            •  • Paul Brody, Chief Product Officer, CleverTap

Speaker Spotlight

Adam Lovallo

James Peng

Kevin Young

Sandhya Hegde

Alyssa Meritt

Lisa Ajdini

Paul Brody

Jim Tomczyk

Are you a thought leader interested in joining the rank?

We’re always looking for new thought leadership from brands that have a great story to share.

Check out a few sessions from this event

How to Get Facebook Users to Install Your App

Enhance. Empower. Employ. These are the key elements to running a successful mobile app install campaign on Facebook. In this session, we will talk about how content is queen on Facebook, the simple steps needed to vastly improve overall performance via content. We will also discuss the importance of ensuring that the user always feels in control and the techniques needed to convince users to take in-app actions.

How Product-Led Companies are Taking Over the World

The role of product teams has transformed. They are now responsible for creating loyal customers. PM is the new GM. Apart from setting direction, product teams are now also taking over functions like marketing, customer support, and revenue operations. Great product teams are removing every point of friction in transactions and customer operations.

What's Driving Mobile Growth Today? Tips & Trends from Top Brands

With new ideas, tools, and hacks for mobile growth popping up all day every day, it’s easy to get overwhelmed. In this panel, we’ll talk about the new (and tried and true) tactics, analytics and tech mobile growth leaders are focusing on, including user acquisition, customer experience, engagement, and retention, as well as new ideas and channels for innovation and growth.

Machine Learning for Mobile Marketing

The technologies and new channels for reaching users in mobile have evolved at breakneck speed, but the marketing tools have struggled to keep pace. In this talk, we will focus on how machine learning can provide marketers with dynamic out-of-the-box models to predict and prescribe the optimal marketing strategies along with forecasting estimates on ROI broken down by the marketing channels of choice.

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