Recent Blog Recaps

Postback 2018 Recap: Mitigating Ad Fraud (and Other Scribblings)

  For the sixth year in a row this July, Tune hosted the top minds in the digital marketing community for the annual mobile event of the summer in Seattle. TMGA’s own Kristina Congiusta attacked an industry-wide challenge head-on in the session entitled “Mobile Fraud: It Takes an Ecosystem” – a conversation on transparency, technology, […]

Consumers Spent How Much in App Stores Last Year? Damn.

  The mobile app marketing community descended on the desert in April at MAU Vegas 2018 for two days of growth, guacamole, and insane statistics. It’s 7:00 am. The casino floor is quiet, but not silent. The slots still sing their hopes of big payouts. The Killers, the Vegas-born rock stars, whisper encouragement into hopeful […]

Top 5 session takeaways from App Growth Summit NYC

This past month, App Growth Summit kicked off their first year of exclusive events in New York City. Industry leaders from across the United States shared their mobile app growth strategies to over 300+ app growth marketers, brand marketers, and other mobile app marketers and publishers. If you missed this debut event, keep on reading […]

GDC 2018: Here’s what you missed

GDC, also known as Game Developers Conference, is the world’s largest professional game industry event. This past month, the TMGA team joined nearly 26,000 attendees for the Game Developers Conference in San Francisco. During our five days there, we came away with some key learnings, industry insights, and pieces of inspiration. Top 5 takeaways from […]

Top industry insights from Mobile Growth House ATX 2018

On March 10th, 2018, the sharpest minds in app and games came together to satisfy their hunger for user acquisitions, retention, and engagement. Deep in the heart of Austin, Texas, the Mobile Meat-up included a full day of sessions about insights and hard-won lessons straight from our industry’s forefront.   During this year’s event, we […]


Session Videos

State of the App Economy

This presentation will discuss the current state of the App Economy from a marketing standpoint and outlines 3 mobile marketing tactics that practitioners should be aware of as we approach 2019. • Eric Seufert, Platform at N3TWORK   Subscribe for more mobile marketing insights.

Becoming a Mobile Champion

Today’s brands are expected to create innovative mobile strategies that compete with leading companies like Lyft, Nike, and Netflix. Developing cross-channel and cross-platform experiences to deliver seamless journeys is essential to a company’s success. Join Branch as we discuss how mobile champions drive revenue and master their data to bridge the gap between mobile websites […]

Unpacking the Power of Automation

With the launch of Universal App Campaigns, mobile marketers must shift the way they optimize an automated advertising solution. Join Google and our partners as we unpack best practices and the skills needed to drive success. • Brandon Lau, Partnerships Development Manager, Google • Alex Pan, Director, Performance Marketing, Seriously Digital Entertainment • Shaan Rupani, Growth,   […]

Right Time, Right Message

How growth teams are using creative and content to deliver relevancy to their users. We will discuss how this is playing out in paid and organic acquisition as well as engagement. Hear from top growth marketers about what they are doing today and what we can expect in the future. • Louis Tanguay, Managing Director & […]

Orchestrating engagement

Successful mobile brands are unifying digital data, acting on engagement analytics, and orchestrating interactions to meet their customers’ goals and needs. We’ll share three tips on how to get started with orchestration, and things to keep in mind as you design omnichannel experiences, starting with mobile. •Moderator: Alyssa Meritt, Head of Strategic Consulting, Urban Airship […]

Finding magic moments: how to look beyond the touchpoint

Data-driven: it’s something mobile marketers know they should be, but infinite amounts of data and analytics don’t automatically translate into insights. Data points should also serve a larger purpose in mobile: helping you create more valuable and seamless user experiences that will keep customers coming back for more. Counting conversions individually for acquisition and engagement […]

User acquisition from day-trading mindset to real long-term customer ROI

  Learn why apps are top brands’ customer touchpoint of choice, considering time spent, personalization, engagement, and retention. The app ecosystem is changing. App discovery and user acquisition are problematic with all-time high levels of noise, fraud, and limited reach — 10% of mobile ads result in installs, 50% of mobile users do not download […]

How product-led companies are taking over the world

The role of product teams has transformed. They are now responsible for creating loyal customers. PM is the new GM. Apart from setting direction, product teams are now also taking over functions like marketing, customer support, and revenue operations. Great product teams are removing every point of friction in transactions and customer operations. This is […]

Machine learning for mobile marketing

The technologies and new channels for reaching users in mobile have evolved at breakneck speed, but the marketing tools have struggled to keep pace.   In this talk, we will focus on how machine learning can provide marketers with dynamic out-of-the-box models to predict and prescribe the optimal marketing strategies along with forecasting estimates on […]

A study of cross-platform mobile experiences

Hear from the Director of Sales at Branch how one of the most popular hospitality companies has created a smooth user experience on mobile.   In early 2016, this brand doubled down on driving users to in-app content by ensuring their marketing links work across all of their digital channels.   In this video, you’ll […]

‘Aha! Moments’ in mobile marketing

TMGA’s Hamilton Bolduc and CleverTap’s Paul Brody share strategies for acquiring and retaining app users, how machine learning can help, and the latest tips and trends in app marketing from top mobile brands.

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