Case Study

RetailMeNot Achieves Scale and Performance for its Mobile Acquisition Campaigns

Goal

RetailMeNot engaged The Mobile Growth Agency (TMGA) to scale, test, and manage a wide range of sources for acquiring loyal app users in a rapidly maturing mobile media marketplace.

Results

Achieved a Steady Decrease in Cost per Install

Optimized the Top Priority Engagement KPI

By working with TMGA, RetailMeNot achieved a steady decrease in the cost per install (CPI) metric across over 30 sources and an enhanced ability to drive loyalty by optimizing to its top priority engagement KPI.

Approach

Quickly onboard and test new sources for acquiring loyal app users.

Measure and optimize for cost and quality metrics.

Work as a reliable extension of the RetailMeNot marketing team with high transparency and open lines of communication.

The Full Story

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