Case Study

MassRoots Achieves a 48% Improvement in the Onboarding Conversion Rate for Its App


In February 2017, MassRoots tasked its mobile agency of record, The Mobile Growth Agency (TMGA), with defining and executing an onboarding strategy to engage new users of its app.


Boosted Engagement with New Users

Improved the Onboarding Conversion Rate by 48%

MassRoots’ focus on helping new users engage with the app has paid off. The top performing email series has generated an onboarding conversion rate 48% better than that of the control group.


Analyze the behavior of new users to develop a hypothesis about how to improve onboarding conversion rates.

Write and design email creative for two welcome series.

Configure the MassRoots’ tech stack to automatically engage new users with the welcome series and track this engagement.

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