Category Archives: Blog Post

App Marketing Imagination Delivers Future Fortunes | MWCA18 Recap

  App and game marketers from around the world continue to thrive in an age of wild ideas and larger-than-life goals so daring that they first emerge impossible. On September 14th, the smartest minds in mobile gathered at one place — Mobile World Congress Americas in Los Angeles — to prepare for not-so-distant future through […]

A Conversation on Influencer Marketing

  Discussion led by: Josh Burns, Founder, DigitalDevConnect   Learn the best practices from app marketers at Seriously and Quidd. During E3 in June, The Mobile Growth House hosted leading app marketers and game publishers for an afternoon of best practice sharing. Programmed in a roundtable discussion format, the event covered those marketing strategies most […]

The Power and Pitfalls of Mobile Game Influencers

  By Josh Burns, Founder, DigitalDevConnect   Influencer marketing strategies done right help smaller companies contend with games supported by bigger budgets in a competitive landscape. But success is not guaranteed. Influencers as a marketing strategy is more popular than ever, especially in the mobile gaming space. For small- and mid-sized companies with small- and […]

Get Out of the Casket, and Give the Eulogy: 7 Comedy Hacks for Better Sales Pitches and Client Service Presentations

  During our recent quarterly strategy pow wow, the TMGA family took a break from the meeting brain drain to join Pitch Lab for some professional development and team-building QT. The number-one fear of the average American is public speaking. Number two is death. Cue the Jerry Seinfeld joke: “So you’re telling me that at […]

Postback 2018 Recap: Mitigating Ad Fraud (and Other Scribblings)

  For the sixth year in a row this July, Tune hosted the top minds in the digital marketing community for the annual mobile event of the summer in Seattle. TMGA’s own Kristina Congiusta attacked an industry-wide challenge head-on in the session entitled “Mobile Fraud: It Takes an Ecosystem” – a conversation on transparency, technology, […]

How App Marketers Most Effectively Scale UAC

  Discover four best practices for deploying the Google product that puts marketers on the road to more users. Any app marketer attending a recent industry conference has probably sat in on at least one session discussing Universal App Campaigns (UAC), Google’s machine learning tool meant to put apps and games into the hands of […]

Press release: Head of Partnerships Joins Growing The Mobile Growth Agency Team

  Hire of seasoned app tech specialist Liz Emery marks continued business growth for App marketing agency. The Mobile Growth Agency (TMGA), a mobile app marketing agency, announced today that Liz Emery joined their team as Head of Partnerships. Emery is a seasoned app marketing expert with nearly a decade of mobile advertising, analytics, CRM, […]

Facebook Set to End “Dark Posts” and Globally Launch “View Ads”

  While largely meant as a response to foreign interference in the 2016 U.S. elections, the new policies impact all app marketers. How will you need to adjust your tactics? Last fall, Facebook announced the end of “dark posts” is near. The pivot in policy is meant to provide users with greater transparency into the […]