The Mobile Growth House ATX 2017 – March 11th

The Mobiel Growth House Saturday HQ ATX

Hangar Lounge | March 11, 2017

Presented By

What to Expect

TMGA is hosting the Mobile Growth House at SXSW 2017, and we couldn’t be more excited. We’re taking over Hangar Lounge on Saturday, March 11th and making it the ultimate Mobile Saturday HQ.

The day will be jammed packed with amazing speakers, presenters and interactive sessions all focused on mobile.

Agenda

10:00 AM

Breakfast Tacos & Coffee

10:30 AM

Leveraging Influencers for Mobile User Acquisition

How do you get people to engage with your product? Learn about the successful campaigns PicsArt has used to acquire, retain and engage through influencer marketing. Jeff understands the value of getting in front of the right people at the right time.

  •  • Erik Radtke (BLU Market)
  •  • Jeff Roberto (PicsArt)

11:00 AM

The Beginning of Everything: Designing Your App’s Life

According to Forrester, 84% of the time you spend on your phone is in only five apps. With over 2M apps fighting for attention, how do you make your brand experience stand out? Learn how to design your user experience in a way that keeps users coming back.

    •  • Alex Craig (Bottle Rocket)

11:30 AM

The Mobile Growth Tech Stack: How Many Tools Do You Need?

Hear about the various tools in the mobile ecosystem. How do you decide what tools your brand needs, what resources are necessary and how much will this cost?

    •  • Adam Lovallo (Grow.co)
    •  • Richard Sgro (mParticle)
    •  • Stephanie Pilon (Adjust)
    •  • Mario Aichlseder (Runtastic)
    •  • Kevin Shiuan (MassRoots)

12:00 PM

Better Ad Revenue and Monetization

In 2016, the app store brought in $50 billion with $12 billion going to user acquisition. An estimated 10-40% of that was earned fraudulently. Learn how AppOnBoard is combating fraud and validating that a human is interacting with every brand ad.

      •  • Jonathan Zweig (AppOnboard)

12:15 PM

Women in Wireless Fireside Chat

Learn about Pinterest’s transition from mobile web to the app store and how establishing a growth team was important to the success of their acquisition and retention. How long do you think it took for their mobile app to beat out the traffic of their web app? Check out this discussion from SXSW 2017 to hear the answer.

      •  • Kara Dake (Women in Wireless)
      •  • Cat Lee (Pinterest)

12:30 PM

LUNCH

1:20 PM

Mobile Feud: Clients vs. Vendors

The campaigns that Liftoff runs for their customers focus on driving users that will engage and convert within a brands app. For SXSW, they focused on engaging the audience at The Mobile Growth House. Check out this fun session and learn about app marketing.

    •  • Dennis Mink (Liftoff Mobile)

2:00 PM

Facebook in 2017: Getting into the Weeds

When it comes to testing, be forward leaning and test early and often while giving the system time to see what is working. Check out other tips about creating thumb stopping content that engages users and encourages them to take action from Facebook and brands in this discussion that took place at The Mobile Growth House in Austin.

      •  • Sam Guertin (TMGA)
      •  • Andreas Stenman (Smartly.io)
      •  • Becky Bui (Facebook)
      •  • BJ Zeltner (Favor)

2:30 PM

Engaging Users: When, Where and Why

How do you define engagement and what are examples of good engagement? Take a deeper look at how companies are engaging their customers and how are CRM and ad technology can help them do it. As Kristin Lewis from HomeMe explains, “engagement is all about building trust with your users, respecting their privacy, educating them properly and nudging them down to the appropriate place in the funnel.

        •  • Dave Goldstein (Appboy)
        •  • Beth Murphy (iHeartRadio)
        •  • Kristin Lewis (HomeMe)
        •  • Diana Kim (TMGA)

3:00 PM

2017 User Acquisition: Running at Efficient Scale

Hear from the sell side and the buy side of user acquisition. What percentage of spend is on mobile apps vs. web and mobile web? How do you build the right acquisition plan and leveraging the best traffic types to market your mobile apps?

          •  • Adam Lovallo (Grow.co)
          •  • Tom Lemrond (AppLovin)
          •  • Vivian Chang (RetailMeNot)
          •  • Andrew Birnbryer (AppLift)
          •  • Ryan Bruss (HomeAway)

3:30 PM

Mastering Retention: Proven Methods for Turning User Behavior Insights into Retention Strategies

Learn about three retention strategies you can put to work for your mobile app marketing to retain new users, to turn current users into power users and to bring inactive users back to life.

            •  • Marcus Ratzlaff (Amplitude)

4:00 PM

Rooftop Happy Hour

Speaker Spotlight

Erik Radtke

Jeff Roberto

Alex Craig

Adam Lovallo

Richard Sgro

Stephanie Pilon

Mario Aichlseder

Kevin Shiuan

Tom Lemrond

Kara Dake

Cat Lee

Dennis Mink

Andreas Stenman

Becky Bui

BJ Zeltner

Dave Goldstein

Beth Murphy

Kristin Lewis

Andrew Birnbryer

Vivian Chang

Ryan Bruss

Marcus Ratzlaff

Are you a thought leader interested in joining the rank?

We’re always looking for new thought leadership from brands that have a great story to share.

Attendees include

Check out a few sessions from previous events

Engaging Users: When, Where and Why

How do you define engagement and what are examples of good engagement? Take a deeper look at how companies are engaging their customers and how are CRM and ad technology can help them do it.

User Acquisition: Running at Efficient Scale

Hear from the sell side and the buy side of user acquisition. What percentage of spend is on mobile apps vs. web and mobile web? How do you build the right acquisition plan and leveraging the best traffic types to market your mobile apps?

The Mobile Growth Tech Stack: How Many Tools Do You Need?

Hear about the various tools in the mobile ecosystem. How do you decide what tools your brand needs, what resources are necessary and how much will this cost?

Leveraging Influencers for Mobile User Acquisition

How do you get people to engage with your product? Learn about the successful campaigns PicsArt has used to acquire, retain and engage through influencer marketing. Jeff understands the value of getting in front of the right people at the right time.

Countdown to event start date

Leave a Reply

Your email address will not be published. Required fields are marked *