Mobile Growth House ATX 2018 – March 10th

The Mobile Growth House ATX

The Mobile Meat-Up

Stubbs BBQ | March 10, 2018

Presented By

What You Missed

When you’re hungry for mobile growth and you want more users, it’s okay to be piggish. So long as you’re also pig-headed about the veracity, precision, and relevance of your data. But the sharpest minds in apps & games aren’t coming to the Mobile Meat-up ATX just to get juiced up about innovations in user acquisition, retention, and engagement. They’re coming to feed their appetites for the insights and hard-won lessons straight from our industry’s forefront. Advanced segmentation. Welcomer welcomes. Emoji logic. Join us for Austin’s best Que. Meet some delightfully geeky folks. And prepare to meet your mobile growth goals head-on. Vegan? We’ve got you, too!

Agenda

9:00 AM

Transform the future with a digital decoy

Use your current project to transform the future with a digital decoy. Let’s talk about how to set company ambition and process up for a successful launch and how to lead your team through a transformation.

  •  • Arlie Sisson, Vice President of Emerging Technology, Conde Nast

10:00 AM

User acquisition from day-trading mindset to real long-term customer ROI

Learn why apps are top brands’ customer touchpoint of choice, considering time spent, personalization, engagement, and retention. The app ecosystem is changing. App discovery and user acquisition are problematic with all-time high levels of noise, fraud, and limited reach — 10% of mobile ads result in installs, 50% of mobile users do not download new apps. This panel will explore how to reach and acquire quality mobile users for long-term ROI.

      •  • Adam Lovallo, Cofounder, Grow.co
      •  • Matt Tubergen, EVP, Digital Turbine Media
      •  • Ryan Bruss, Sr Mgr, Growth Marketing Homeaway
      •  • Amanda Carvell, Digital Marketing Manager, RetailMeNot
      •  • David McKie, Director, Business Development, Yelp

10:45 AM

How machine learning can fast-track app growth

Building a long-term app business requires smart growth strategies focused on acquiring and retaining the right users. Come learn about how Google’s latest ad innovations automatically help you seek and keep high-value customers across Google’s largest properties.

        •  • David Mitby, Director, Product Management, App Ads, Google
        •  • Katie Hutcherson Madding, Global Product Director, Adjust

11:00 AM

Orchestrating engagement

Successful mobile brands are unifying digital data, acting on engagement analytics, and orchestrating interactions to meet their customers’ goals and needs. We’ll share three tips on how to get started with orchestration, and things to keep in mind as you design omnichannel experiences, starting with mobile.

          •  • Alyssa Meritt, Head of Strategic Consulting, Urban Airship
          •  • James Meeks, Head of Mobile, eBay
          •  • Angela Hawkins, Senior Manager, Digital Marketing, Under Armour
          •  • Fabien-Pierre Nicolas, Head of US Marketing, Smart News

11:45 AM

Privacy & transparency, can they coexist?

The dichotomy between data privacy and transparency is at an all-time high. With governments stepping in with strict legal ramifications, and corporations finding more ways to aggregate data, transparency is becoming a pipe dream. However, there are ways to leverage both of these methodologies while making sure your end users are fully protected along the way. We’ll talk about best practices for adhering to GDPR and PII while still being able to optimize towards quality users.

            •  • Katie Hutcherson Madding, Global Product Director, Adjust
            •  • Ben Moscatello, Senior User Acquisition Manager, Headspace

12:30 PM

Lunch Break

2:00 PM

Finding magic moments: how to look beyond the touchpoint

Data-driven: it’s something mobile marketers know they should be, but infinite amounts of data and analytics don’t automatically translate into insights. Data points should also serve a larger purpose in mobile: helping you create more valuable and seamless user experiences that will keep customers coming back for more. Counting conversions individually for acquisition and engagement is an important part, but it’s only the beginning. User journeys happen across channels, and finding the magic moments in your user’s journey to drive real value for them is critical. We’ll hear best practices about the types of data that help guide marketing decisions, some of the critical KPIs to keep track of to gain insights into what works and what doesn’t and some general discussion around the metrics that matter to mobile in a cross-platform world.

              •  • Amanda Vandiver, Partner Growth Manager, Branch
              •  • Ana Albornoz, CRM Sr. Product Manager, OkCupid
              •  • Moon Ahmed, Growth Analyst, Indeed.com
              •  • Jonathan Hastings, Product, iOS & Mobile, Rent The Runway

2:45 PM

Can computers design marketing tests? Learn the power of artificial intelligence

Growth is a continuous cycle of building, testing, and learning. As we aim to grow faster, we need to be able to test faster. But marketers can only run a few tests at a time. What if a computer could make these tests for us? We’ll talk about how artificial intelligence is changing the way we can approach growth, from top of the funnel user acquisition through dynamic pricing. Learn how to harness this power for your mobile app.

                •  • Colette Nataf, CEO, Lightning AI

3:00 PM

The advertising opportunity on connected TV

Since TVs first became a household fixture, it has been difficult for marketers to attach meaningful numbers to the actual results that a national ad could bring. Fast forward to today, and the proliferation of connected TV’s combined with real-time trackable analytics allows marketers to see earned media statistics like never before. Viewers are now holding a mobile device making them ready to engage. This panel brings together experts in large-scale analytics and national advertising to discuss the new opportunities now available with what would typically be considered an “old school” push marketing play.

                  •  • Adam Lovallo, Cofounder, Grow.co
                  •  • Kristina Congiusta, Director of Growth Operations, TMGA
                  •  • Garrett MacDonald, EVP Sales, Kochava

3:45 PM

How blockchain will revolutionize digital advertising

Blockchain is impacting every industry with its transformative attributes, and digital advertising is next. The future of advertising is secure, verifiable, scalable, and standardized. Hear how XCHNG will lead the digital advertising revolution and what it means for marketers like you.

                    •  • Trevor Laehy, Anchorfree
                    •  • Garrett MacDonald, EVP Sales, Kochava
                    •  • Evan Greenberg, Cofounder, Blockchain Beach

4:00 PM

Happy Hour

Speaker Spotlight

Arlie Sisson

Adam Lovallo

Matt Tubergen

Ryan Bruss

Amanda Carvell

David McKie

Katie Hutcherson

David Mitby

Alyssa Meritt

James Meeks

Angela Hawkins

Trevor Laehy

Ben Moscatello

Amanda Vandiver

Fabien-Pierre Nicolas

Moon Ahmed

Colette Nataf

Jonathan Hastings

Are you a thought leader interested in joining the rank?

We’re always looking for new thought leadership from brands that have a great story to share.

Attendees included

Check out a few sessions from previous events

The Advertising Opportunity on Connected TV

Since TVs first became a household fixture, it has been difficult for marketers to attach meaningful numbers to the actual results that a national ad could bring. Fast forward to today, and the proliferation of connected TV’s combined with real-time trackable analytics allows marketers to see earned media statistics like never before. Viewers are now holding a mobile device making them ready to engage. This panel brings together experts in large-scale analytics and national advertising to discuss the new opportunities now available with what would typically be considered an “old school” push marketing play.

Finding Magic Moments: How to Look Beyond the Touchpoint

Data-driven: it’s something mobile marketers know they should be, but infinite amounts of data and analytics don’t automatically translate into insights. Data points should also serve a larger purpose in mobile: helping you create more valuable and seamless user experiences that will keep customers coming back for more. We’ll hear best practices about the types of data that help guide marketing decisions, some of the critical KPIs to keep track of to gain insights into what works and what doesn’t and some general discussion around the metrics that matter to mobile in a cross-platform world.

Countdown to event start date

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