The Mobile Meat-Up
Stubbs BBQ | March 10, 2018
What You Missed
When you’re hungry for mobile growth and you want more users, it’s okay to be piggish. So long as you’re also pig-headed about the veracity, precision, and relevance of your data. But the sharpest minds in apps & games aren’t coming to the Mobile Meat-up ATX just to get juiced up about innovations in user acquisition, retention, and engagement. They’re coming to feed their appetites for the insights and hard-won lessons straight from our industry’s forefront. Advanced segmentation. Welcomer welcomes. Emoji logic. Join us for Austin’s best Que. Meet some delightfully geeky folks. And prepare to meet your mobile growth goals head-on. Vegan? We’ve got you, too!
Are you a thought leader interested in joining the rank?
We’re always looking for new thought leadership from brands that have a great story to share.
Check out a few sessions from previous events
The Advertising Opportunity on Connected TV
Since TVs first became a household fixture, it has been difficult for marketers to attach meaningful numbers to the actual results that a national ad could bring. Fast forward to today, and the proliferation of connected TV’s combined with real-time trackable analytics allows marketers to see earned media statistics like never before. Viewers are now holding a mobile device making them ready to engage. This panel brings together experts in large-scale analytics and national advertising to discuss the new opportunities now available with what would typically be considered an “old school” push marketing play.
Finding Magic Moments: How to Look Beyond the Touchpoint
Data-driven: it’s something mobile marketers know they should be, but infinite amounts of data and analytics don’t automatically translate into insights. Data points should also serve a larger purpose in mobile: helping you create more valuable and seamless user experiences that will keep customers coming back for more. We’ll hear best practices about the types of data that help guide marketing decisions, some of the critical KPIs to keep track of to gain insights into what works and what doesn’t and some general discussion around the metrics that matter to mobile in a cross-platform world.