We’re 99% data, 1% caffeine
Here’s a few stats to stimulate your app marketing appetite:
For brand and product marketers, it’s all ‘appening.
For game publishers, it’s game-on.
The retargeting campaign for DragonVale by TMGA and RevX has really formalized the need and desire for re-engagement campaigns for all our apps. It has driven home the value add of re-engagement for the entire studio. Every other mobile app should be running campaigns to bring their users back, too.
We’re so glad to work with TMGA as our mobile agency of record because they produce data-driven results across all aspects of app marketing. Our needs started with acquisition and evolved to include strategy and engagement, so the flexibility to shift our focus from acquisition to engagement was a key component of our success.
TMGA enables us to grow with the market as it matures because they know how to vet any source that may be interesting. We have a hard line where we know how we’re judging one source versus the other and how to apply media spend to the best performing options.
TMGA helps us with our overall business, which is a big separation point from a lot of user acquisition agencies. Some agencies just want to buy media, and that’s it. TMGA looks at all the metrics, they care about the revenue that comes in from the acquisition activities, and they focus on the overall growth of Creature Quest.