Tag Archives: influencer marketing

A lesson from PewDiePie: the pitfalls of influencer marketing

  The world’s most popular YouTube star is in a reputational free-fall after a series of anti-Semitic videos recorded in January were uncovered by the Wall Street Journal.   Felix Kjellberg, known on YouTube as PewDiePie, has more than 53 million subscribers. He has amassed a huge following making videos featuring his own brand of irreverent […]