Tag Archives: influencer campaigns

Don’t get Fyred! Balancing the risks and rewards of influencer campaigns.

  Influencer marketing works because consumers typically respond better to influencers than to traditional advertising. For example, 84% of consumers claim to trust peer recommendations, compared to only 62% claiming that they trust traditional advertisements. With these stats in mind, there is no denying that influencer marketing can work. The secret to influencer marketing is […]