The Mobile Growth House @ SXSW

Brought to you by Amplitude, Appboy, Liftoff &
Register Now

March 11, 2017 // Austin, TX // Hangar Lounge

TMGA is hosting the Mobile Growth House at SXSW 2017, and we couldn’t be more excited. We’ll be taking over the Hangar Lounge, turning it into the central hub of activity for Mobile Saturday, packed with world-class speakers, presenters and interactive sessions, with all things mobile in the spotlight. If you live and breathe mobile, you won’t want to miss it.

Mobile Saturday is a day dedicated entirely to the mobile ecosystem, and the Mobile Growth House is the perfect place to bring the mobile community together for an engaging and enlightening day of socializing and networking. It’s a great opportunity to trade strategies and discuss challenges and solutions in mobile growth and marketing. We’re fired up to be hosting this one-of-a-kind networking event for mobile professionals of all stripes and bringing so many experts under one roof.

Our roster of thought leaders will be holding sessions throughout the day, sharing insights, success stories and best practices. Just try not to learn something new, we dare you.

Of course no networking event would be complete without an ample supply of food and booze, both of which will be plentiful (and on us). So tip a glass or two, chow down and socialize with a great big room full of other mobile-minded professionals. Who knows, you might just meet your next partner or client.



Alex Craig

Business Development @ Bottle Rocket

Stephanie Pilon

Head of Product Marketing @ Adjust

Vivian Chang

Director of Digital Marketing @ RetailMeNot

Erik Radtke

VP of Sales @ BLU

Beth Murphy

SVP, Marketing @ iHeartRadio

Adam Lovallo

Co-Founder @ Grow.Co

Marcus Ratzlaff

Director of Enterprise Sales @ Amplitude

Dennis Mink

VP, Marketing @ Liftoff

BJ Zeltner

Growth Marketer @ Favor

Kristin Lewis

Head of Growth @ HomeMe

Kevin Shiuan

Senior Product Manager @ MassRoots

Richard Sgro

Director of Solutions & Partnership Engineering @ mParticle

Jonathan Zweig

CEO @ AppOnboard

Becky Bui

Head of Mobile Gaming @ Facebook

Andrew Birnbryer

SVP of Advertising @ AppLift

Cat Lee

Head of Partner Marketing @ Pinterest

Dave Goldstein

Dir. of Partnerships & Channel at Appboy

Diana Kim

Director, Growth @ TMGA

Sam Guertin

Partner, Head of Growth @ TMGA

Kara Dake

Global Panels & Partnerships @ Women in Wireless

Andres Stenman

Head of eCom, West @

Mario Aichlseder

VP of Growth @ Runtastic

Jeff Roberto

Head of Marketing @ PicsArt

Tom Lemrond

Director of Sales, AppLovin


Presented By






  • Event MC: Adam Lovallo (
  • 10-10:30a - Breakfast Tacos & Coffee
  • 10:30-10:55a - Leveraging Influencers for Mobile User Acquisition
    Erik Radtke (BLU Market), Jeff Roberto (PicsArt)
  • 11-11:25a - The Beginning of Everything: Designing Your App’s Life
    Alex Craig (Bottle Rocket)
  • 11:30-11:55a - The Mobile Growth Tech Stack: How Many Tools Do You Need?
    Richard Sgro (mParticle), Kevin Shiuan (MassRoots), Stephanie Pilon (Adjust), Mario Aichlseder (Runtastic)
  • 12-12:10p - Better Ads and Fraud Prevention
    Jonathan Zweig (AppOnboard)
  • 12:15-12:30p - Women in Wireless Fireside Chat
    Kara Dake (Women in Wireless),Cat Lee (Pinterest)
  • 12:30-1:15p - LUNCH
  • 1:20-1:55p - Mobile Feud presented by Liftoff
    Clients vs. Vendors!
  • 2:00-2:25p - Facebook in 2017: Getting into the Weeds
    Becky Bui (Facebook), BJ Zeltner (Favor), Sam Guertin (TMGA), Andreas Stenman (
  • 2:30-2:55p - Engaging Users: When, Where and Why
    Dave Goldstein (Appboy), Beth Murphy (iHeartRadio), Kristin Lewis (HomeMe), Diana Kim (TMGA)
  • 3-3:25p - 2017 User Acquisition: Running at Efficient Scale
    Tom Lemrond (AppLovin), Vivian Chang (RetailMeNot), Ryan Bruss (HomeAway), Andrew Birnbryer (AppLift)
  • 3:30-3:55p - Mastering Retention: Proven methods for turning user behavior insights into retention strategies
    Marcus Ratzlaff (Amplitude)
  • 3:55-4p - Closing Remarks
  • 4-6 - Rooftop Happy Hour

Registration is FREE*.

Come join us and your colleagues from around the country and around the world!

*SXSW badge NOT required!


TMGA is The Mobile Growth Agency.  We work exclusively with Mobile Apps and Mobile Games.

Founded by experts with agency and client experience, we’re a boutique mobile agency focused on User Acquisition and all supporting services, including: Attribution & Analytics, Organic Optimization, and Engagement.

TMGA is the most complete and effective agency offering in the mobile space. We work with our clients to help them Acquire, Activate, and Engage users.

Want hyper-targeted brand exposure?

We have sponsorship opportunities available at a variety of price points to get your product or company in front of the eyes of all attendees.


Hangar Lounge
318 Colorado St., Austin, TX 78701

Alex Craig is a Business Development Executive at Bottle Rocket, an innovative digital & mobile agency based in Dallas, TX. Bottle Rocket works as a strategic partner for brands such as Coca-Cola, Starwood Hotels, and Chick-Fil-A to create beautiful mobile experiences for their users. Prior to working in the agency realm, Alex was involved in various start-ups with a focus on growth-hacking marketing. His work in digital has been featured on Shark Tank, CNBC, the Ellen Show, and Good Morning America.

Jonathan Zweig is the Founding CEO of AdColony which sold to Opera for $350 Million in June 2014. He was the President and on the Board of Directors for 6 years. AdColony is the largest independent mobile advertising platform in the world. AppOnboard is his new company focused on monetization through download-less app technology and playable ads with patent-pending fraud protection.  AppOnboard is the Future of App Revenue.

Cat (@catcatcat) is an early Pinterest employee who now leads the global partner marketing team, which is responsible for developing inspirational and educational marketing programs that deliver value to businesses on Pinterest. Before joining the marketing team, Cat served as Pinterest’s head of growth, where she led the product strategy to drive user growth via acquisition, activation, engagement and virality teams. Prior to Pinterest, Cat was a part of the Facebook Platform team, where she led developer tools and experience. She is a Bay Area native and loves to try new restaurants. She earned her B.S. in computer science from Stanford University and her M.B.A. from the University of Michigan. Cat is currently pinning her next dinner idea, fashion goals and how to master winged eyeliner

Dave Goldstein, Dir. of Partnerships & Channel at Appboy
Dave Goldstein is the Director of Partnerships & Channel at Appboy, a Lifecycle Engagement platform. Dave is one of Appboy’s earliest employees and is currently building Appboy’s channel program for agencies, tech integration partners, and global resellers. Additionally, Dave regularly speaks, writes, and evangelizes about digital transformation and innovation.

Becky Bui has spent the last six years helping grow Facebook's mobile business, first by leading the North America eCommerce team and more recently by leading the mobile gaming business in EMEA. Becky's team helps mobile app developers drive measurable business results by connecting to customers and prospects on Facebook and Instagram. Prior to Facebook, Becky spent five years consulting brands on social marketing and community strategies at the Dachis Group and she started her career in boutique advertising and digital marketing agencies. Becky is also the host of She's a Boss, a podcast featuring stories of female leaders.

One of the leading health & fitness companies worldwide acquired by adidas in 2015. Joining Runtastic in 2012, Mario is responsible for User Acquisition, Retention & Engagement and all things data. With a background in tech, psychology & marketing he is focusing on unconventional growth strategies and user engagement within the App & Hardware portfolio of Runtastic to help Runtastic´s users to achieve their personal health & fitness goals

Tom Lemrond is Director of Sales at AppLovin, a leading mobile marketing platform that helps the world's largest brands reach over two billion consumers globally with relevant content. The platform provides marketing automation that allows brands to acquire new consumers on mobile apps. At AppLovin, he works closely with advertisers in gaming and non-gaming to help them to increase their revenues.

Before joining AppLovin, Tom was Business Development Manager at Fetch, where he led all gaming accounts and worked closely with top mobile game publishers. He was previously User Acquisition Analyst at PlayPhone; he began his career as a marketing analyst for Social Hour.