Seven Lessons from the 7 Kingdoms: What Growth Marketers Can Learn from Game of Thrones

Red witches and three-eyed ravens aren’t the only ones who can have big visions. As a growth marketer, you’re tasked every day with understanding diverse customer journeys and unmasking the forces that drive them — all in a highly volatile environment, with many unknowable unknowns. What can the people of Westeros teach us about acquiring and retaining mobile users and maximizing their lifetime value? It turns out a great deal.