Case Study

VC Mobile Entertainment Cost Effectively Grows the Audience for Creature Quest

Goal

In November 2015, VC Mobile Entertainment engaged The Mobile Growth Agency (TMGA) to build and grow an audience for its premiere game, Creature Quest.

Results

Drove Over 750,000 Installs

Earned Top Ratings Across the App Stores

TMGA helped cost effectively grow the Creature Quest audience to where it is today, driving over 750,000 total installs that led to earning a 4.5 star rating on Google Play from 20,848 reviewers, a 4.5 star rating on Apple’s app store from 815 reviewers, and a 4.5 star rating on Amazon from 145 reviewers.

Approach

Run and optimize all user acquisition campaigns for the soft launch and global roll-out of Creature Quest.

Operate like an internal team with open lines of communication for consulting and collaborating on additional activities including app store optimization, attribution, engagement, elements of the game, virality, customer relationship management (CRM), community feedback, and creative deliverables.

The Full Story

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