Category Archives: Blog Post

How App Marketers Most Effectively Scale UAC

  Discover four best practices for deploying the Google product that puts marketers on the road to more users. Any app marketer attending a recent industry conference has probably sat in on at least one session discussing Universal App Campaigns (UAC), Google’s machine learning tool meant to put apps and games into the hands of […]

Press release: Head of Partnerships Joins Growing The Mobile Growth Agency Team

  Hire of seasoned app tech specialist Liz Emery marks continued business growth for App marketing agency. The Mobile Growth Agency (TMGA), a mobile app marketing agency, announced today that Liz Emery joined their team as Head of Partnerships. Emery is a seasoned app marketing expert with nearly a decade of mobile advertising, analytics, CRM, […]

Facebook Set to End “Dark Posts” and Globally Launch “View Ads”

  While largely meant as a response to foreign interference in the 2016 U.S. elections, the new policies impact all app marketers. How will you need to adjust your tactics? Last fall, Facebook announced the end of “dark posts” is near. The pivot in policy is meant to provide users with greater transparency into the […]

Top 5 session takeaways from App Growth Summit NYC

  This past month, App Growth Summit kicked off their first year of exclusive events in New York City. Industry leaders from across the United States shared their mobile app growth strategies to over 300+ app growth marketers, brand marketers, and other mobile app marketers and publishers. If you missed this debut event, keep on […]

Press release: The Mobile Growth Agency welcomes Director of Growth to team

  App marketing agency continues business growth with hire of seasoned digital strategist Dave Cote. The Mobile Growth Agency (TMGA), a mobile app marketing agency, announced today that Dave Cote joined their team as Director of Growth based in Boston. Cote is a seasoned digital strategist with over twelve years experience dedicated to increasing profitability […]

GDC 2018: Here’s what you missed

  GDC, also known as Game Developers Conference, is the world’s largest professional game industry event. This past month, the TMGA team joined nearly 26,000 attendees for the Game Developers Conference in San Francisco. During our five days there, we came away with some key learnings, industry insights, and pieces of inspiration.     Top […]

TMGA chimes in: should you be worried about Facebook’s new data policy?

  For the past week, marketers everywhere have been discussing Facebook’s ban on third-party data partners from direct targeting. This change is a direct response to Facebook’s recent data troubles as well as GDPR. Here are our thoughts on how this new policy will affect social marketing. Thanks to our CEO, Hamilton Bolduc, for providing […]