Author Archives: Kristina Congiusta

As master of strategizing and executing lifestyle mobile campaigns for brands such as Amazon, Best Buy, and Taco Bell, her passions and interests include data, audience targeting, and pushing the boundaries of the mobile ecosystem.

Marketing an app this holiday season? Hope for the best, but expect the worst.

  Marketers, imagine the holiday shopping season that is now upon us with this little poem:    ’Twas the holiday season, when phones were alight    With users all shopping and planning delight;    Creatives were made for inventory sources with care,    In hopes that more installs soon would be there.   This poem […]