Author Archives: Dean Cohn

With over 5 years of mobile app marketing experience, Dean has worked with hundreds of apps, including QuizUp, with which he was awarded a Mobile Marketing Campaign of the Year Award.

How App Marketers Most Effectively Scale UAC

  Discover four best practices for deploying the Google product that puts marketers on the road to more users. Any app marketer attending a recent industry conference has probably sat in on at least one session discussing Universal App Campaigns (UAC), Google’s machine learning tool meant to put apps and games into the hands of […]